Campaign FAQs

About the Campaign FAQs
What is the Imagine Campaign and why are we doing it?

FACE is conducting a three-year capital campaign to raise $3.6 million to expand the clinic and strengthen programs. To meet the demand for services, FACE must double the size of our clinic from 7,000 to 14,000 square feet for surgery, diagnosis, consultation, and treatment of animals. We need to expand the type of services we provide. To meet the needs of the community, FACE will create the city’s first one-stop, full-service animal clinic, offering a full spectrum of low-cost veterinary services.

Why now?

FACE is considered a mega spay/neuter clinic and recognized as a national expert in spay/neuter services and community cat care. Annual volume of spay/neuter surgeries and vaccination clinic visits have consistently increased since FACE opened. That, combined with the addition of the IndyFeral community cat program and medical clinic, has strained the current facility. FACE cannot fully meet demand in the building as it is.

Time is critical. The building at 1505 Massachusetts Avenue has served FACE well since 1999. As the volume of services increased, we have modified spaces to allow for more patient care areas where they didn’t exist before. Delivering more than 240,000 spay/neuter surgeries and nearly as many vaccination and medical clinic visits have taken their toll. Without expansion now, FACE will not be able to care for all the animals who need it, and this well-utilized building will need even more repairs and upkeep to keep going. It simply isn’t practical to expect this building to serve the needs of Indianapolis cats and dogs. FACE needs to double the size of the clinic from 7,000 to 14,000 sq. ft.

In a larger facility, we will be able to serve Indianapolis companion animals in a volume that will allow us to stop euthanizing animals as well as both achieve and maintain a no-kill status. The clinic will be a safety net for companion animals no matter the circumstance. FACE will continue vital high-volume spay/neuter surgeries as the core around which the organization will function.

The low-cost vaccination clinic will continue to serve as the key to engage families in good preventative care for their animal companions. Connecting with families and their pets at the point of wellness visits affords the opportunity to encourage spay/neuter, educate caretakers about good habits and practices for living with cats and dogs, and generate awareness about the availability of medical care should illness or injury arise.

We will be able to expand the medical clinic, adding services like X-ray and other important diagnostics that will allow for more cost-effective and sound patient care. Additionally, FACE will be able to expand its revenue generating service line while increasing the volume of established fee-for- service programming.

Right now, some animals with highly infectious diseases have to be turned away and sent to other full-service clinics. We don’t have quarantine spaces to properly isolate and care for these animals, so the risk to other patients is simply too high. In a larger facility, we will designate spaces so we can help while not putting other animals at risk.

We have set the components for a fully realized community cat program: Trap-Neuter- Release (TNR), community cat diversion, adoption, a barn/working cat program, and medical care. This community cat program combined with other services in an expanded clinic, will allow FACE to more effectively serve as a one-stop- shop for caretakers of companion animals.

Why is FACE is expanding at the current location instead of moving?

FACE engaged an independent third-party to conduct a facility feasibility study and looked at numerous properties that may match the needs of FACE. Through this process, it became clear that renovating and expanding FACE’s current facility was the best option. That decision was based in part on the following:

  • FACE owns its current location, which is located within the Mass Ave Brookside Industrial Corridor, a federally designated Promise Zone, and a high-need zip code (46201). FACE leadership had a strong desire to remain in the 46201 zip code, or the near eastside if at all possible.
  • Occupancy expenses of the current facility are lower than other options at only $9 per square foot.
  • The cost of purchasing land and building or retrofitting a new facility would cost more than the renovation and expansion of the current facility.
  • There is vast community awareness of FACE’s current location among low-income families with cats and dogs.  A change of address could cause undue confusion.
  • Interstate access and good parking are both key to accessibility.  The property search did not find any properties that matched what FACE has at the 1505 Massachusetts Avenue site.
How will the expansion impact services and programs?

FACE must expand services to meet the demand for our services from the community, including:

  • Expanded surgery suite, increasing the number of surgery tables from 3 to 6, so that a greater number of surgeries and lengthier procedures (dental, injuries, etc.) can be accommodated while maintaining spay/neuter volume.
  • Expanded patient preparation and recovery areas.
  • Enhanced low-cost medical clinic services including on-site x-ray with the goal of eliminating the need for people to surrender pets because they cannot afford care for them when illness and injury strike.
  • New outdoor recovery spaces for community cats, particularly those with orthopedic and other injuries requiring lengthy care, thus reducing stress during healing.
  • Segregated recovery areas, for animals with varying needs.
  • Better utilization of diagnostic services in house, reducing costs and increasing speed of diagnoses.
  • Quarantine areas to limit spread of airborne diseases.
  • Designated infectious disease zones to treat animals with highly infectious diseases like parvovirus and panleukopenia.
  • More kennels for spay/neuter of larger dogs, who have larger litters, are more likely to be in shelters and more likely to be euthanized.
  • Training and education areas for new veterinary students and technicians interested in high-volume spay/neuter, and rescue groups interested in starting community cat programs.
What is the project budget?
New Construction and Renovation $1,938,106
Non-Construction Soft Costs $212,248
Furniture, Fixtures and Equipment $400,000
Maintenance/Operating Reserve $250,000
Program Support $550,000
Campaign Investment $55,835
Contingency $193,811
TOTAL CAMPAIGN   $3,600,000
What is the timeline for the campaign and for the building?

The need for an expanded FACE facility is urgent. However, FACE seeks to execute on the vision and appropriately fund it. With an intention to fully occupy the facility in late 2017, the proposed timeline is as follows:

  • Launch Capital Campaign: Fall 2015 (completed)
  • Secure Campaign Commitments: 2015-2016 (in progress)
  • Begin New Construction:  Spring 2017
  • Move FACE Operations into New Facility Areas: Late 2017
  • Begin Existing Facility Renovation: Early 2017
  • Ribbon Cutting/Facility Dedication/Open House Event: Late 2017
Donation FAQs
How long is the giving period of the campaign and when does it start?

The giving period of the campaign is three (3) years and officially began on January 1, 2016.  FACE began securing leadership gifts in late 2015.

What kind of gifts are acceptable?
  • Cash (may be made by cash, checks, credit or debit cards with monthly, quarterly or annual withdrawals);
  • Stocks, real estate, or royalties from patents designated for a period of time;
  • Goods or services that will defray costs of the expansion.
Do bequests count as part of the campaign?

Generally speaking, no. These are considered planned gifts. A FACE staff member will be happy to speak with you about the many ways to set up planned gifts that will assist your family and estate with the alleviation of tax burdens including bequests, charitable  annuities, charitable remainder trusts, and many more.

Does FACE have a track record of engaging donors in successful fundraising?

While FACE is more reliant on fee-for-service revenue for funding ongoing annual operating expenses, the organization has successfully engaged individual, foundation, and corporate donors in the past for capital and other expenditures outside of the traditional operating budget.  FACE recognized the need for professional fundraising staff and hired a full-time Director of Development in late 2015.

Why invest in FACE?

FACE is fulfilling an important public health and safety service through the IndyFeral community cat program. Spaying and neutering community cats reduces the number of animals sheltered and euthanized at Indianapolis Animal Care Services (IACS).  All community cats are vaccinated, reducing disease transmission, creating a healthier population. Consequently, this program saves tax dollars, diminishes the number of animal nuisance complaints, and reduces the workload of IACS.

FACE differs from other area animal welfare organizations in that we focus on keeping companion animals in the home, reducing animal overpopulation, and striving to make Indianapolis a “no-kill” community by engaging all citizens in the process.  These focus areas contribute to making Indianapolis an attractive community in which to work and live.  Our wrap-around services and multi-prong approach to animal welfare are valuable assets to area residents, especially the low-income population.

How is FACE is different from traditional veterinary clinics?

First and foremost, FACE primarily serves clients who cannot afford the cost of a traditional veterinary visit.  Roughly 75% of FACE clients are Marion County residents, many of whom reside in areas known as high-need/at-risk zip codes.  FACE is often the only veterinary provider clients can afford.  As a non-profit organization, FACE services are typically 50-80% less than a traditional veterinary clinic.  FACE relies on client fees and charitable donations to be able to provide the service at such a reduced rate.  Without access to FACE’s affordable services, many would otherwise forego veterinary care.

FACE works to support the work of traditional veterinary clinics.  We can provide an emergency surgery or urgent care procedure for a fraction of the full-service cost.  If, at the time of crisis, families simply cannot pay for services and euthanasia is the only option, veterinarians will refer clients to FACE so the animal can be saved and continue to live with his/her family.

How does FACE work with others in the community?

FACE works collaboratively with numerous other animal-welfare organizations in the community. The most pronounced relationship FACE maintains is with Indianapolis Animal Care Services (IACS).

FACE adds 10 or more animals from IACS to the daily spay/neuter surgery schedule, so those animals can go home with adoptive parents or be fixed in anticipation of adoption.  FACE accepts cats and dogs who arrive at IACS in need of emergency care, working closely with the shelter veterinary staff.

Through the IndyFeral community cat diversion program, IACS transfers most stray cats to FACE.  All the cats are spayed/neutered, vaccinated, and treated for any illness or injury.  This program alone saved over 1,300 cats in 2015.

FACE also spays and neuters dogs and cats at a low cost for many of the rescue groups in Marion county, surrounding counties, and outlying areas.  This increases their capacity to pull more animals from IACS further reducing euthanasia.

IndyFeral provides support and leadership to rescues in counties and cities throughout Indiana that are establishing community cat programs.  IndyFeral works with county and city leadership, often bridging a gap between the municipality and the rescue to write ordinances allowing for TNR.  IndyFeral also teaches rescue groups best-practice modalities for community cat programming and care.

FACE is the lead agency for the semi-annual Indianapolis Mega Adoption Events. FACE works hand in hand with over 30 rescue organizations that attend and bring animals for adoption at this event.  Over the course of the Mega Adoption Event weekends, close to 1,000 animals will be adopted though rescue organizations, animals who would have otherwise faced euthanasia.   These events also reinforce to attendees the positive impact of adoption and spay/neuter for companion animals, and are a significant part of the culture shift we are creating in Indianapolis to one embracing adoption and spay/neuter.

Why are FACE’s services and programs needed?

FACE provides high-volume service, without geographic or demographic barriers.  FACE is committed to providing accessible and affordable services to families with pets in Indianapolis and the surrounding communities.  Roughly 75% of FACE clients are Marion County residents, many of whom reside in areas known as high-need/at-risk zip codes, such as; 46203, 46201, 46227, 46219, 46226, 46237, and 46218.  These zip codes are among the highest need areas in the city for all types of human services, not to mention animal services.

Companion animals are intrinsic to family life, no matter one’s circumstances. Often in areas of low to median income, family animals show up as strays at the family’s doorstep. Since more than 21% of Indianapolis residents live in poverty, it follows then that families in poverty are likely to have pets who require services offered by FACE. Establishing a safety net of services for companion animals and their families, and becoming a no-kill community, will make Indianapolis a happier, healthier city for all residents.

What is FACE’s history?

A small group of concerned citizens formed the Foundation Against Companion-Animal Euthanasia (FACE) in 1993 to establish programs and policies which would decrease the number of unwanted dogs and cats euthanized in the Indianapolis area each year.

Four years later, FACE purchased a 4,400 sq. ft. facility on ½ acre  (where is it is located today) to increase access to affordable spay/neuter services.  In 1999, FACE opened the state-of-the-art FACE Low-Cost Spay/Neuter Clinic with three staff.  FACE subsequently expanded the facility to 7,000 sq. ft. in 2003.

IndyFeral was founded in 2002, as Indianapolis’ first community cat program. IndyFeral changed the landscape for community cats by working with hundreds of volunteers, and city leadership to create ordinances allowing for trap-neuter-return (TNR) in Indianapolis.  In 2012, FACE merged with IndyFeral, making IndyFeral a program of FACE.

In 2013, FACE opened the first high-volume low-cost medical clinic in Indianapolis, treating a spectrum of illnesses and injuries.  Last year, FACE became the FACE Low-Cost Animal Clinic to reflected the broad spectrum of care and programming available through the clinic.

What is FACE’s impact in the community?

When FACE opened, 22,000 cats and dogs were killed annually in Indianapolis shelters. By the end of 2016, the number of euthanized animals has been reduced by 92% to fewer than 1800. Without FACE, it is estimated that 50,000 cats and dogs would die in Indianapolis shelters each year.

Since opening, FACE has performed more than 258,000 spay/neuter surgeries. In 2016 alone, FACE served over 35,000 animals for spay/neuter, vaccination and medical services.

2016 Stats

  • 1930 community cats fixed
  • 14,379 spay/neuter procedures (as many as 75 procedures a day)
  • 21,000+ dog and cat visits for medical and vaccine services
  • 808 animals adopted at FACE, or through FACE at the Mega Adoption Events
  • 2564 community cats treated for medical illness or injury
  • $3.4M budget
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